Just need to add in my fifth of a dime right quick.
For all gameplayers:
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The Future of the Next-Generation of Gaming.
Cube Field Gaming Potatoes Pictures
Here's the skinny folks.
Sony Playstation 3
STRENGTHS
.The 'Sony' brandname.
(high familiarity because of a diverse array of products from music players,
CD's, TV's to batteries in everything from supermarkets to pharmacies to
department stores)
.Last Generation's Marketshare Champion.
(heads into next generation to continue where they left off with the PS2 &
its massive volume of games)
.Media Center
(Sony continues trying to expand the experience of gaming adding in
mediaplaying tools for music, movies, etc. & tries to get the jump on the
tech trends by being the first with Blu-Ray technology. Not to mention HD
capabilities)
.3rd Party Strength
(what made the PS1 champion & subsequently the PS2, Sony hopes for this
crucial component to continue for the PS3. Those powerhouse franchises from
Square, Capcom & the like as well as other various 3rd party offerings are
what make Playstation what it is today)
WEAKNESSES
.What's New?
(there's a ho-hum feeling in the gaming audience lately & this feeling will
increase over the coming years. Each previous generation brought something
drastically different to the table but the spark is starting to fizzle out.
A crash is on the horizon. If PS3 seems like nothing more than a mere update
to the PS2, then that spells long term trouble for Sony & any hopes for a
PS4)
.High Cost
(once you go much over $200 for a game system people get chafed. With high
gas prices & a bumbling economy a high cost for entertainment may seem
superfluous & some buyers may ignore the system. there are some who may say
'I can go to a 'massage parlor' for $400!'-[to keep it clean])
.Gambling On A Tech Format Standard
(memories of the Betamax are still fresh & Sony's pull for Blu-Ray is in a
50/50 chance for gain or fail. if adopted as standard Sony gets the
headstart. if NOT adopted Sony's stuck with a collector's item)
.King Of The Hill Syndrome
(once you're on top there's nowhere to go but down. you can either maintain
your acme or tumble down the slopes to the anxious competition. Sony has to
maintain their position and with X-Box 360 & Nintendo Revolution this may
not be possible)
Microsoft X-Box 360
STRENGTHS
.Online Capability.
(X-Box Live helped create a distinct identity apart from Playstation that
has given X-Box as edge. This edge will grow in the next generation as X-Box
focuses more on the service)
.First Out The Gate.
(X-Box 360 gets to marinate in the minds of gamers over the holidays & in
the first parts of 2006 giving it the 'golden one & only' status. this will
help it increase its marketshare edge against Playstation)
.Name.
(X-BOX. Simplistic short abrupt 'X-otic' name makes it memorable in the
minds of new potential gamers who've never played a game system before.
Playstation was a strong name that denoted 'the place, the location where
games are played' [a universal feel]. But it has too many syllables. The
letter 'X' is a letter used for many things & in many sayings. The word
'Box' has easy common familiarity {sandbox, boxing, mailbox, cardboard box}.
The 'x' in 'box' takes you back to the 'X' at the beginning of the name. And
like the letters 'Q' & 'Z', 'X' has an exotic flavor in the English language
due to its limited use. The brandname was meant to be highly memorable to
stick in buyers' heads.)
.Has Something To Prove.
(Microsoft wants their gamesystem to take over Sony's market this
generation. they seek to siphon away Sony's audience to theirs. to do this
they seek to make themselves distinct from Sony so people will have a reason
for buying their offering. this results in the lauding of their power &
system capabilities as well as aggresive marketing tactics. high ambition
will serve them well as they continue their erosion of Sony's market
dominance)
WEAKNESSES
.Identity.
(X-Box STILL has problems when it comes creating a distinction between them
& Sony when many games on their system are available on Playstation 2. If
this trend continues X-Box 360 will end up looking like a 5th wheel in the
long run. With the strength of the Halo franchise & Rare on their team as
well as their strong online they have created some differences but it's not
enough. X-Box will have to get more exclusivity in the gaming experience if
it hopes to erode Sony)
.Bill Gates-A-Phobia.
(some people refuse to trust Microsoft for fear of monopoly & all that comes
with it. no matter WHAT Microsoft is offering good or bad there are some who
refuse to pay tribute to the world's richest man. When you see takes like
'Micro$oft' & 'M$' there's a big wall of distrust that could hinder X-Box
360's plans.)
.High Cost
(once again when you go over $200 for a gamesystem you're pushing it. yeah
some will pony up but others will find it hard to part with those hard
earned dollars for a gamesystem regardless of what you purport it to be.
there are some who say 'a woman better pop out of the gameslot for THAT
price!'
.First Out The Gate.
(yes this is also a weakness. going first may lead you to being one-upped by
the competition who took longer to display their goods. Short-term win,
long-term loss. X-Box 360 better hope their technology stands the test of
time or either that no one will care if it HAS been one-upped)
.What's New?
(once again like Sony but to a lesser extent. Still X-Box 360 has to
convince the gaming public what's REALLY so special about what you're
offering me? Graphics are not the key to success this time around.
Photorealism is practically realized & the gamesystems of the future will
eventually seem like nothing more than mere updates to the system they just
had. Eventually that will wear a good portion of the gaming public down who
may wander elsewhere with their entertainment dollars. If the NEXT-next gen
X-Box 360-Spherical is to come about they have to address this problem soon)
Nintendo Revolution
STRENGTHS
.Heritage/History
(Nintendo will ALWAYS have its heritage to count on. The gaming masterpieces
they put out over the decades have shaped the world of gaming time & time
again. People have grown up with them & that is a substantial component of
their success. Even for those who left the Nintendo house there's a soft
spot in people's hearts for this company. This will pan out with gold in
Nintendo's retro gaming smorgasbord)
.1st Party Power
(Unlike the other companies Nintendo is the only true one who can put out
its OWN in-house games & make not only hits but classics with. And not just
a few at that. That ability to create new franchises & superstars serves
this company very well. The mascot power is not to be overlooked. Many a
Happy Meal was sold due to an overgrown red-headed clown's face)
.Innovators/Standard Makers.
(many of the standards we see in the current gaming experience originated
with Nintendo. Their ability to keep it fresh is what makes them truly the
driving force behind this industry whether or not they are the market
champion. With the Revolution they stand to do it once again by flipping the
script on how games are played with the new Revolution controller. More than
any other entertainment field gaming must stay innovative to survive.)
.Underdog/Dark Horse.
(the one-time dominator of the industry is now seen as an also-ran by many.
Many skip mentioning them as a factor in the next-generation because they
assume it's past last call for Nintendo. But they may have assumed wrong.
Unlike the other companies Nintendo even in its reduced space in the market
still stays comfortably in the black. Being overlooked has its advantages.
It allows you to formulate strategies to upset your competitors away from
the glare of the spotlight. For a company to lose so much position on
marketshare but continue to profit denotes some kind of
'coiled-snakes-in-the-peanut-brittle jar type of surprise that may spring
out unexpectedly shocking everyone.)
.Low Cost.
(Nintendo's ability to create high-quality tech at low prices will help them
tremendously in this Bushconomy where people chafe at the gas tanks & weaker
jobs. As a matter of fact these two things may work together as people opt
to stay home more to avoid using the car which will result in people using
their limited funds for cheap-priced gaming entertainment.)
.FREE Online Capablities.
(if Nintendo pulls off a quality online service & makes it FREE to use they
have usurped X-Box 360's advantage. X-Box Live has a fee. They would have to
have more exclusive games to make it worth the while. Nintendo has exclusive
games but with the word FREE you can't be beat! And in the process X-Box
360's distinction erodes THIS time in the favor of Nintendo.)
WEAKNESSES
.Volume/3rd Party Weakness.
(this has been Nintendo's problem since the Nintendo 64. With the virtual
exodus of the 3rd party of those times Nintendo has not quite recovered.
Although their 1st party titles are always knockouts, games take longer to
produce than in decades past. This means you need 3rd party gamemakers to
fill in the gaps between homemade releases so heavy-collecting gamers won't
get bored.
.Image.
(Nintendo's strategy of being the 'family-based' system has its good points
but has left Nintendo labeled 'the kiddie system'. Even though games are for
children & the child-at-heart Nintendo has to at least alter aspects of this
image. Not by changing their marketing demographics, no, but by broadening
the array of games they have available to entice the buyers who discounted
them to give them another chance.)
.Luddites.
(innovations have their drawbacks. there are some afraid of the unknown.
Nintendo's remote-like controller may be too out there for some used to the
way things are now. as a result some may flat out refuse to try out the
innovation on sight-alone. If too much of the gaming public shares this
mindset, the limb Nintendo went out on may snap.)
.No Media Center.
(although this is a big factor of why Nintendo's offering will be cheaper
than the others, not having all those little extra bells & whistles will
cause some used to what Playstation & X-Box have been putting forth to
ignore Nintendo. it's not a major disadvantage but there are some who DO
want all of those features & Nintendo simply won't have them. Time will tell
if the public cares more about the meat & potatoes of gaming or about the
dressing of ambience)
MY PREDICTIONS:
Nintendo (believe it or not) will eventually come out on top this
generation. They offer a totally new experience that will be sure to pull in
not just PS gamers & X-Box gamers but people who have never fathomed
TOUCHING a game. They will pull in new buyers & create gamers on the spot.
They will pull in more FEMALES to the gaming world than anyone else will.
They will pull in different age groups & cement their standing as the
family-friendly/for-all-ages company philosophy. They will finally secure
the 3rd party support in the process (old AND new) which will leave the
other 2 companies struggling as they have little to offer from themselves
alone. 1st party is ALWAYS important to keep around because 3rd party
shifts. They will continue to flex their franchise power as they do every
generation. All of the strategies put together in this 10-year period as the
underdog will finally pay off in increased marketshare.
What happens between Sony PS3 & MS X-Box 360 depends on X-Box. Sony will
lose marketshare DEFINITELY this time around. They will be strong & they are
not pushovers but they will lose some of that dominance this time. Their
ultimate outcome depends on how much X-Box can siphon away their customers.
I see it happening already. I got a friend who bought PS1 & PS2 and he now
says he wants an X-Box 360.
If X-Box 360 succeeds in vampiring Sony's base X-Box becomes the #2 in
contest with Nintendo & Sony is left 3rd. X-Box will pick up the audience
who are not impressed with Nintendo's offering for whatever reason.
If X-Box 360 DOESN'T succeed in BramStoker's Dracula-ing then X-Box is on
the verge of being out of the biz & Sony is in contest with Nintendo taking
the people who don't like what Nintendo is selling. X-Box has to make its
mark or it's over. Sony's in a more comfortable position than X-Box & that's
why X-Box has to work harder. Expect to see some hardcore console wars
between X-Box & PS3 especially. X-Box will lead with the venom because they
are the hungriest.
Nintendo's going nowhere until they feel like it. They are not Sega. They
have the art AND the business sense.
Hope this puts it in perspective.
Thanks for reading.
John Lucas