5 Ideas For Your Home Page

Most established businesses and companies in today’s day and age recognize the importance of having an online presence to reach a wider range of potential clients. Putting a lot of thought and effort into a website homepage design can really make the difference between leaving potential customers with a good or bad impression of your company or product. That is why it’s especially important to come up with a creative website homepage design, with particular focus placed on its homepage.

Presenting your company, your product, and your values with clarity, cutting down on text, highlighting visual content, making navigation easy for visitors, and taking advantage of long, scrolling pages are some of the best ways of adapting your site to the expectations of your readers. Your homepage is a certain interaction that the world will have with your organization, and it makes a big first impression on first time visitors. Here are 11 home page website design tips and ideas: 1. Make It Immediately Clear Who You Are and What You Do. Your home page is the face of your virtual presence.

A home page of website is what a visitor lands on after clicking a search result. Since this will likely be one of the very first impressions that the visitor has of a company or product, it’s incredibly worthwhile to make this main page design look as welcoming and engaging as possible.

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Tip #1 – Make your Home Page like a visual representation of your menu bar. After you figure out what to put in your menu bar, you can think about how you can represent these same items as sections on your Home Page. As you scroll down the page, there should be some visual representation for each of the things listed in your menu bar.

A strong homepage design can entice visitors to spend more time exploring the product or service on offer, inviting them to learn more and, hopefully, convincing them to purchase. Before we look at the 20 best homepage designs, let’s first go over some of the basic elements that a modern homepage should consist of.

Effective introduction of your business

The most critical aspect of every homepage is how effectively it catches the visitor’s eye and captures their attention. That’s why it is crucial for your homepage to answer three key questions about your company and/or product in just a few seconds. Keep these questions in mind when designing your homepage:

1. Who are you? (What is your company, product, or service about?)

2. What do you do? (What does your company, product, or service actually do for its users?)

3. How are you better than your competitors? (How does your company, product, or service solve a problem or fulfill a need for users better than the other options available?)

By ensuring that your homepage quickly and clearly conveys the answers to these three simple questions, you’ll be able to help visitors understand what your business is all about while also quickly giving them the confidence they need to make a purchase.

Many businesses have adopted the strategy of creating short slogans or taglines that highlight their unique value propositions (UVPs). These taglines easily describe the company’s offer and establish an almost instant, memorable connection with the visitor. They are often showcased on the homepage and used in much of the company’s branding and marketing strategies.

Responsive, clean homepage design

Your website’s visitors will come through on a variety of devices, from PCs to tablets to smartphones. As mobile penetration continues to increase around the world, it’s no wonder that almost 60% of all current website traffic is done via a mobile device.

To ensure a better user experience with your website, it’s important to factor in responsive homepage design. Responsive design means that the user’s experience is the same or very similar, no matter what device they are using to visit your website. Navigation is made easy so that users can roam through different pages on your website quickly, functionality is similar so that users don’t have to switch devices in order to access the “full-feature” site, and design is clean, making sure that your offer is clearly displayed to users on every screen size.

Making your website’s experience consistent, regardless of the screen size or type of device a visitor is using, will help you keep your branding recognisable. Presenting a cohesive design and prioritising its responsiveness when building your website will help you connect with visitors across platforms, ensuring they have a positive experience with your business.

Dynamic, interactive, and engaging

People tend to remember emotionally charged events better than neutral ones. Applying this knowledge to your homepage’s design can help you create a positive experience for your visitors.

A dynamic homepage can evoke positive emotions in visitors, increasing the chances of their interaction with your website becoming a memorable one. Making use of changing illustrations, animations, videos, or mini-games can help you connect with users in a positive manner. Even smaller details like mini-animations in headers and footers can make a visitor’s experience better.

Dynamic layouts can also give visitors a glimpse of the whole package. Implementing aspects of virtual reality or 360 degree virtual tours of the page, product, or company will help the user feel like they have a good understanding of what your business is all about and can also solidify the connection they make with your brand.

Occasionally updating content on a homepage to reflect the current needs of customers or share your company’s latest news is another way to keep a website dynamic and constantly relevant to visitors. A great example of this type of dynamic homepage layout can be found on IBM.com.

In other words, adopting a dynamic approach when it comes to the design and layout of your homepage will help you keep users engaged while also providing them with a positive, unique experience that keeps them coming back to your site for more!

Simple, sleek navigation

Browsing through your website should be user-friendly. Interacting with your site should never result in frustrated visitors as a negative experience can significantly damage the potential relationship.

A smart, intuitive homepage prioritises simple navigation with menus that are easily identifiable and visually separated by colour and contrast. Labelling of various pages makes logical sense so that users can quickly identify where a navigation tab or button will take them. Ensuring that a website visitor always knows where they are within your website is important as well so keep in mind that little details like visual representation of a selected tab (through highlighting, contrast, or colour change) can really make a difference. A great homepage design will allow visitors to move with ease between pages and screens, always communicating to the user where they are while keeping them engaged to continue exploring.

Appropriate calls-to-action

Visitors to your homepage is a great start, but what do you do with them once they are there? Modern homepages make use of their traffic by focusing visitors with a specific call-to-action (CTA) such as “Sign up now!”, “Join today”, “Get started with a free trial”, “Subscribe now” or one of these other very clickable CTA examples.

The main goal of every webpage should be to capture the target audience’s attention in order to guide visitors further into the website, encouraging them to go check out a case study, leave their contact information, or otherwise engage with the company. Using appropriate CTAs and refining your website’s messaging to guide visitors through a particular path can turn any homepage from just a brochure to a powerful sales engine.

Modern standards for website front page design

Until recently, the world of design was quite static, closed, and symmetrical. As graphic design and technology has matured, designers have begun to be more daring, bending the rules and designing with a less rigid and more creative approach.

This year, we’ve begun to see an increasing amount of asymmetric layouts for websites as designers leave behind the perfectly balanced world of monotonous, and sometimes boring, standards. By using a minimalistic approach to form the skeleton of a design and incorporating more creative approaches when positioning elements and choosing colour palettes, designers are able to play around and develop new, exciting standards.

Nonetheless, most modern websites are generally made up of the following:

Creative layouts
Relevant CTAs
Appropriate use of whitespace
Pleasing colours
Fitting fonts and other supporting elements
Engaging, cinematic experiences
Pleasant background music

Since your homepage can make or break a visitor’s first impression of your business, it is crucial that it has an effective introduction that explains who your company is and what your product is all about. You also need to factor in responsiveness into your design, while making sure that the page is dynamic, engaging, simple to navigate, and gets users to complete your call-to-action. Make updates to your homepage and website as needed to keep your online presentation modern and effective and you’ll be sure to have your visitors coming back for more!

Now that we’ve gone of the theoretical parts of what it takes to make a great homepage, let’s take a look at the 20 top homepage design examples to see how these parts work in practice. But before we go any further, we suggest that you read the 10 Mistakes to Avoid When Creating a Homepage.